Loving Homecare Inc., a US in-home elderly care provider, came to SEO for Homecare in June 2021 ranking for just 10 keywords. By August 2022 the site ranked for 1,802 keywords, pulled 2,804 monthly organic visitors, and held #1 for 23+ high-volume terms — including searches where it outranked the Alzheimer's Association and Medline Plus.
A great service no one could find
Loving Homecare Inc. does something genuinely valuable. They help older adults stay cared for in their own homes, with staff who tailor recovery, lifestyle, and specialized support to each person. The care was never the problem. Visibility was.
When they came to us in June 2021, their website was working against them. It wasn't built for search, the content didn't say enough, and technical issues were dragging the whole thing down. The result: the site ranked for just ten keywords. For a business that lives or dies by local families finding it online, that's close to invisible.
The strategy
We treated it as a rebuild of their search foundation, not a quick patch. Four things drove the work:
- 1
Keyword strategy first
Research showed how little ground they were covering — ten keywords in total. We mapped the searches families actually use and built a plan to go after them. See our on-page SEO approach.
- 2
A content overhaul
We reworked the on-page content so it was clearer and more useful for real visitors, which lifted both the experience and the rankings.
- 3
Authority through backlinks
We grew referring domains from 38 to 428, giving the site the credibility search engines look for.
- 4
Ongoing audits
Regular technical audits let us catch problems early and adjust as Google responded, so progress kept compounding instead of stalling. Our local SEO work tied it all to the service areas that matter.
The results — by August 2022
In a little over a year, Loving Homecare Inc. went from a site almost no one reached to one that families find first. Outranking national resources on competitive, high-volume terms isn't luck — it's what happens when the keyword strategy, content, and authority all pull in the same direction.
- 10 → 1,802 keywords ranked — a 17,920% increase in search presence
- 38 → 428 referring domains
- ~0 → 2,804 monthly organic visitors
- #1 for 23+ high-volume keywords, ahead of established names like the Alzheimer's Association and Medline Plus
"The care was never the problem. Visibility was — and that's exactly what we fixed."
Want to see the same kind of compounding growth for your agency? Tell us about your service area — we'll come back with a candid take.